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Introducing the Smart Quality Score

Example of a Smart Quality Report

It's hot summer here in Canada and we're hard at work adding new features to your favorite Facebook contest app. Today we are proud to announce the launch of a new tool to help you build better contests. We call it the Smart Quality Score.

Each contest you set up is automatically analyzed against a set of rules. These rules are best practices we have observed in successful contests throughout the years. The result of this analysis will output a quality score ranging from A+ to D. You will find this grade in the Share section of your contest. You can then click the "View Report" link to see all the recommendations.

For each recommendation, you can either click the "Fix it" or "Dismiss it" button. The "Fix it" button takes you to the page where you can apply the changes. The "Dismiss it" button lets you ignore the recommendation and your grade will be adjusted accordingly. We chose this approach because we understand that each contest is unique and it's possible that some recommendations don't apply.

We hope that this new feature will help you run successful contests that helps you interact with your fans. As always, we appreciate your feedback so let us know how we can continue to improve the app to help you achieve your goals.